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Luxury Brand Consultant · Summertime LTD

Strategy forluxury that lasts.

Tanya Rupani partners with luxury houses, founders and emerging maisons to define positioning, build cultural relevance and turn taste into market leadership.

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Practice

More than advice. A complete brand practice.

From positioning to retail experience — every engagement is led with clarity, restraint and an editor's eye.

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Brand Strategy

Positioning, narrative architecture and category-defining ideas for luxury houses

Creative Direction

Visual identity, art direction and the disciplined editing that makes luxury feel inevitable

Market Entry

Launching maisons into new regions — cultural, retail and editorial groundwork

Brand Audit

Diagnostics for established houses navigating reinvention, succession or scale

About

“Luxury isn't louder. It's more considered.”

Tanya Rupani is a luxury brand consultant with over a decade spent alongside heritage houses, emerging maisons and the founders building the next generation of luxury. Based across London and Lagos. Practiced globally.

Through Summertime LTD, the work spans strategy, creative direction and the architecture behind brands built to endure — for clients in fashion, beauty, hospitality and beyond.

Years in Luxury: 10+
Houses Advised: 40+
Continents: 4

Clients